Working as an Intern & Creative Talent
During my internship, I had the opportunity to collaborate with the client, Glow White.
Working alongside Lena, one of my colleagues/ mentors, I had the prior experience and credibility from my internship, to draw from both these opportunities.
I contributed valuable strategic insights, allowing me to ensure that our communication maintained an authentic tone while effectively aligning with the client's preferences and propositions.
My First White Glo Campaign
Summary
During my internship at We The People advertising agency, I was entrusted with the personal login for @wethepeopletallen, allowing me to post "callouts" and directly message brief details to potential candidates. This experience allowed me to apply my creative art direction and copywriting skills to tackle advertising communication briefs innovatively. Collaborating closely with supervisors Tommy and Lena, I participated in all production aspects of major projects. Working with the TikTok creative team, I developed compelling visual concepts and copy for clients like Reach Out Australia. This experience emphasised the significance of creativity, strategic thinking, market research, and responsiveness to feedback in the advertising industry.
