Generating a Creative strategy
During my time in the office, I would follow social media trends, document them, and then bring them to each Monday ideation session.
Jetstar was one of the agency's bigger clients, and my main supervisor and mentor, Tommy was in charge of running campaigns via their social media handles. Due to my commitment and genuine passion for social media, Tommy would let me take the lead on ideas and big project creatives.
How can we increase Jetstar's audience engagement on TikTok?
Problem:
Creative Stratergy:
Create Vox Pop style interviews with the aircraft Pilot
Interview a Jetstar pilot one-on-one to discuss their favourite aspects of flying the planes, providing Jetstar's TikTok audience with a personalised experience of the genuine passion for their aircraft and overall piloting experience.
Pilot Interviews @ Jetstar's HQ
