Client Brief:
Product Proposal:
"Barry" is a pre-mixed vodka beverage founded by Bailey Smith and the Daicos Brothers. They aimed to create "The Drink of the Summer" and collaborated with The Monkeys agency to bring their vision to life. Our Advertising Industry Practice Class was given this brief by The Monkeys for the opportunity to work on a real-time project.
As a collective, we were tasked with creating a brand identity and a creative launch campaign.
'Don't Drink Barry' Ad Campaign
The Visual/Activations Executions
