The Brief
Problem:
Women spend an average of 7 years of their lives menstruating, often accompanied by crippling symptoms like cramps, bloating, and lower back pain. This can severely impact their daily routines, productivity, and overall well-being. Traditional menstrual products often fall short of providing the comfort and reliability needed to manage these symptoms effectively.
Provide our target audience with a fashionable and functional solution that resonates with modern women and their active, social lifestyles.
integrating E-textiles into a fashionable resource for females.
Opportunity:
Creative Idea:
By integrating advanced thermo-regulation technology within stylish and functional yoga pants, Femi addresses the dual needs for comfort and discretion during menstruation.
Our leggings not only alleviate period-related discomfort but also maintain an active, fashionable lifestyle without compromise.
The Brand Strategy and Executions
Created with: Annabel Lewin & Mercedes Woodcroft
