Project Summary
I had the incredible opportunity to collaborate with Alyssa Pasoski, the founder of Wasted Potential, a rising streetwear brand in Melbourne. We first connected at the Ego Expo, an event for emerging streetwear and festival brands to network and engage with customers.
Working on such a big project, meant channelling all my creativity and passion into creating a comprehensive rebranding campaign. I leveraged my expertise in creative strategy to develop innovative solutions that aligned with the brand's identity and market positioning.
This project involved a deep dive into a marketing audit, followed by identifying targeted strategies that resonated with our audience. The experience not only tested my knowledge and understanding but also made me realise the dedication and talent in the industry, giving me a new-found appreciation for those who work in this field.
Below is a snapshot of the rebranding campaign pitch, marketing audit, and final creative strategies.
Collaborative Project with Wasted Potential: Rebranding Campaign
Content Planning
Logo re-vamp
launch campaign teasers
Social Media
